About Us

We are a family owned business in Northeast Tennessee. We started this company in 2014 making durable soft plastics of the highest quality. Since then we have grown by leaps and bounds. Our baits are 100% American made and hand injected. Our custom blend of scent that's cooked in to every lure was specifically designed to trigger more strikes and get bass to hang on longer to put more fish in the live well. Whether you're a serious tournament angler or just out having some fun fishing our baits will make your day on the water better. Arm yourself with Bass Munitions Lures and expand your arsenal.